Audience

The audience is a key factor to consider while planning my film. I need to know exactly who I am aiming this film at and what to include that will appeal to them. The audience I will be aiming my film at is teenagers and young adults. I set up a survey online and asked people within this age range (late teens-early twenties) to complete it so that I could see exactly what they would like to see in a short film and also some of their other interests which I could possibly incorporate. 

The first question in my survey was "how old are you?" This then told me whether or not those completing my survey were in the correct age group and, thankfully, most of them were. As the majority of people who completed my survey were within this age range I knew that the results of the rest of the survey would be an accurate study of my intended audience. 

I then asked "what is your gender?" The reason I have asked this question is because it is an important factor to consider when planning a film people of different genders will most likely expect different things from a short film. 

The next question I asked was "what film genre most appeals to you?" This is obviously an important question as I need to make sure that my film appeals to my target audience. I can see from the results of this question that the majority of people who completed my survey are interested in the horror and supernatural elements of films. This then tells me that my idea for a short film will appeal to my target audience as it does contain supernatural features.

I also asked my audience questions about their other interests in both film and television to obtain a greater understanding of what it is that my audience seem drawn to in the media. I received a mixture of films and television shows, as expected, but there was still certain films/shows that appeared more than once in the results. Being Human and The League of Gentlemen appeared a couple of times and they also both link into the idea for my film, Being Human being a supernatural show and The League of Gentlemen being heavily influenced by horror films.